Publication
India brings scale & character to MICE
India's role in the global MICE landscape has shifted to an influential player. Over the past decade, the country has moved beyond simply hosting events to actively shaping how business gatherings are imagined, executed, and experienced. With...
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Experience is the new destination
In MICE, transport isn't logistics — it's storytelling on wheels. When journeys become experiences, transport transforms into a powerful differentiator. Organisations such as Uber and Grab are investing in and exploring how technology, data, and...
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Changing face of global MICE
The MICE industry was rooted in traditional, face-to-face gatherings, emphasising physical venues, printed materials, and personal networking. Today, it thrives on hybrid formats, digital platforms, and data-driven personalisation, blending in-person...
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India Tourism Aspiration vs Action
India’s travel & hospitality sector is shifting toward experience-driven, sustainable, and wellness-focused tourism, supported by government infrastructure initiatives. Hybrid stays, local immersion, and luxury wellness escapes are redefining demand,...
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